HYBRID-AG PRODUCT COLOUR SYSTEM + PACKAGING + APP INTERFACE DESIGN + SUITE OF BROCHURES + PRODUCT SAFETY DATA SHEETS
//Design + Finished Art

Hybrid-Ag was established in Melbourne in 2002 with the sole focus of supplying the agricultural market with high quality prescription blended soil and plant nutrient solutions through careful analysis of the soil and plants and applying the relevant nutrients in a buffered and balanced manner, addressing all areas of true soil health.

After their recent logo revamp, I was commissioned to analyse the Hybrid-Ag product list hierarchy: (1) overarching categories, (2) product categories, (3) range products and (4) individual products – to develop a brand colour system, as phase one.

Phase two consisted of commercial product packaging design, suite of product brochures, ‘Soil Blend Program’ and ‘Liquid Nutrient Program’ app interfaces, brand image library and product Safety Data Sheets. The category colour system was weaved into the entire design rollout.

*Project created as freelancer.