BERTAZZO ENGINEERING
//Design + Branding

Bertazzo Engineering is a VIC based company that has built its stellar reputation on providing innovative engineering solutions for over eighteen years. For the company rebrand, Bertazzo were keen to represent their Italian heritage. They also wanted to reinforce their vision of engineering as being more than just a ‘functional’ process, but as a highly creative industry where good design and aesthetics are paramount.

The Bertazzo team were very attached to their previous logo and felt it was important to keep the symbolism of this. Keeping all of the existing logomark iconography: cogs, cells and Leonardo da Vinci’s Vitruvian Man – I’ve paired back the brand mark to create a modern, simplistic, versatile evolution of their previous logo.

The logo mark was applied to collateral examples to demonstrate how the brand appears out in the world and a robust set of brand guidelines, stationery, image assets and designed templates to keep the integrity of the branding consistent across all touch points.

*Project created as freelancer.