TASTE FOOD CO.
//Copywriting + Design + Packaging + Retouching + Finished Art + Project Management

Taste Food Co’s. offering is simple: fast convenient healthy food. ’Clever food fast’.

I created the Taste Food Co. logo identity, naming and bi-line – and rolled this out across all digital and print collateral, including signage.

Taste Food Co. is a start-up cafe based in Sydney, characterised by it’s emphasis on convenience, speed and healthy wholesome food for breakfast and lunch.

Working with a super lean budget and a super short turnaround deadline, I used a simplistic approach to the design outcome to reflect the cafe’s no-fuss offering. The outcome utilised a classic sans typeface, teamed with a bold memorable statement colour palette. I also created branding style guide and an image library to keep the visual narrative consistent across all touch points.

Credit:  Managing agency: Saunders Global.